|Journal of Extension Systems
Article reprints (US $10/each) may be obtained by contacting the Chief Editor.
1996, Volume 12(2), December
L. D. Lawrence, Editorial
- Kumuk, T. & Crowder, L. V. "Harmonizing" T & V Extension: Some Experiences from Turkey.
Duvel, G. H. Time-lag Phenomenon in Record Keeping: Resistance or Inappropriateness.
- Stock, T. Group Activities for Participatory Monitoring and Evaluation: An adaptable model.
- Awolola, M. D. & Ladele, A. A. Adult Literacy Programmes as a Framework for Women's Active Participation in
Agricultural Development: A Case of Literacy Farm Project in Nigeria.
- Gill, D. S. Reframing Agricultural Extension Education Services: In Canadian Perspective.
- Kaushik, S. & Verma, T. Management of Rural Energy Technologies: An Inter-System Analysis.
- Arvind, K. & Kaul, P. N. A Scale Devised to Measure Attitudes Towards Meat Consumption.
- Kumar, N. & Kumar, B. Relevance of Postgraduate Degree in Agricultural Communication: A Case Study.
Importance of Image
Achievements of an extension educator are largely determined by how effectively he or
she communicates with clientele. Communications and relationships between extension
personnel and their clientele are influenced, for better or for worse, by the image
projected by the extensionist. Particularly important is the first impression. The first
impression colours all subsequent feelings and thoughts - both positive and negative -
about an individual. The impression a client develops regarding the extension agent or
specialist affects his/her willingness to cooperate in extension programs, the confidence
placed in advice given, and overall perceptions of the extension service.
A survey of farmers in West Virginia, USA, noted their belief that extension agent's
effectiveness depends heavily on honesty, reliability and dependability as well as the
agent's spirit of cooperation and enthusiasm in working with clients. Equally significant
was the agent's belief in the importance of extension work and his/her technical subject
A Pakistani extension worker asked me, "How can our farmers have confidence in
someone who is so poorly paid that he must walk or ride a bicycle from village to
village?" Self image is also important and quite transparent.
In my experience in India, image of the extension agent created a major barrier to
effectiveness. Agents had great difficulty gaining credibility because, although they were
well educated, most had grown up in cities and their knowledge of agriculture was
primarily from books. It was very difficult for them to relate to farmers or to empathize
with problems that farmers experienced. As a consequence, it became more pleasant for the
agent to remain behind a desk than to deal with the farm population.
At a workshop held in the Fiji Islands, extension directors from eight island nations
identified attitude and appearance of extension personnel as one of the most serious
problems inhibiting agricultural development of the South Pacific Island community. As
these directors recognized, few aspects of image are more important than personal
appearance. Also considered important was the agent's lack of training in agricultural
One might conclude that there are several aspects of image that are of importance to
the extension educator. Among the most important might be the following:
|Personal characteristics related to professional conduct|
|A strong philosophy of extension|
|Knowledge of extension methods|
|Technical knowledge and skills|
|Financial and technical support|
Obviously, the extension educator's image is fashioned and shaped through association
with and the influence of several individuals. Perhaps foremost among them is the agent's
parents, family and home community. These are the bases of a person's ethics and values.
There's not much we can do about this. However, the individuals who provide technical and
professional training must also be held accountable, as should the agent's supervisors in
the field. And, of course, the key individual upon whom the major responsibility must fan
is the agent himself/herself
The success or failure of an extension programme is influenced by many factors. It is
doubtful, however, if any is more important than the image portrayed by the extension
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"Harmonizing" T & V Extension: Some Experiences from Turkey,
T. Kumuk & L. Van Crowder, 1-15.
The Training and Visit (T & V) extension approach has been criticised for its
excessive emphasis on message transfer. This contrasts sharply with an extension approach
that helps farmers develop their own skills for acquiring and analyzing information. These
contrasting approaches have important implications for how extension is organized and bow
farmers participate in the process. This article discusses an effort to re-orient the
extension system in Turkey according to the principles of T & V extension and how T
& V extension could be modified to fit Turkish conditions using a more participatory
team approach to working with farmers. The design of such an extension system requires
"harmonizing" the T & V approach with aspects of the existing system and
with a new Extension Team Approach (ETA).
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Time-lag Phenomenon in Record Keeping: Resistance or Inappropriateness,
Gustav H. Duvel, 16-32.
This article investigates the relative importance of personal resistance and
inappropriateness as causes of individual variation in the adoption of different types of
record keeping. The findings suggest that appropriateness or the lack thereof is a major
factor in explaining the poor adoption or level of record keeping. Evidence of this is
found in the relationship between record keeping and certain success parameters, but
especially in the perceived appropriateness and aspirations of respondents, who in general
regard the recommended level of record keeping to be unnecessarily sophisticated and
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Group Activities for Participatory Monitoring and Evaluation: An adaptable
model, Tim Stock, 33-44.
For development to be sustainable, it must enhance people's ability to deal with an
ever-changing situation. Participatory methods are the best for documenting people's
ability to deal with change. Two participatory group activities were developed to monitor
and evaluate farmer field trainings in pest management. The Venn Diagram is used to show
changes in the sources and quantity of information used for making decisions. The Pest and
Disease Matrix is used for the purpose of charting seasonal changes in the severity of
pest and disease outbreak as well as changes in management practices to deal with pests.
The article describes how to carry out these group activities and gives ideas on possible
modifications for use in other situations. Creativity is to be encouraged. Right attitudes
and behaviour are the key to the success of these methods.
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Adult Literacy Programmes as a Framework for Women's Active Participation in
Agricultural Development: A Case of Literacy Farm Project in Nigeria, M. D. Awolola & A. A. Ladele, 45-55.
This study focuses on adult literacy programmes as a framework for women's active
participation in Agricultural Development It is argued in the paper that women are the
farmers producing food for the majority of Nigerian population and may continue to be so
in true future if the present population growth and massive movement of male farmers are
not checked. Since many of these women farmers cannot assimilate extension education
because of their low level of education, agricultural development programmes may not
succeed. The study further argues that there is a need for an adult education programme
toward "people development" as developed by the FGN/EEC Middle Belt Programme.
Based upon the above, the Adult Literacy Farm Project located at Rogun was used as a case
study. Purposive sampling method was used to select 250 farmers for the study and results
of the study show that the action-learning methodology used by the FGN/EEC Middle Belt
Programme is very effective. This is evident in the performances of the women farmers who
participated in the Programme. Action-learning methodology is, therefore, recommended for
use in other programmes designed to improve the living conditions of rural dwellers.
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Reframing Agricultural Extension Education Services: In Canadian Perspective,
Dhara S. Gill, 56-76.
Some of the material discussed in this paper was initially presented to a group of
professionals in the Cooperative Extension Unit of the American Association of Adult and
Continuing Education. In keeping with the theme of the session 'Extension's Odyssey to the
Future' it became necessary to start with a definition of the term odyssey.
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Management of Rural Energy Technologies: An Inter-System Analysis, S. Kaushik & T. Verma, 77-81.
There are several systems involved in technology transfer mechanism. Research system is
responsible for creating new knowledge and generating technologies. Extension system
disseminates appropriate knowledge to clients and feedbacks the problems to the
researchers. The utilization system comprises of potential users of knowledge/technology
in a given field. In this mechanism, each system is involved in some sort of managerial
functions and hence some managerial processes like planning, execution and follow up are
basic to all the subsystems. The present study was, therefore, conducted with a view to
find out the management patterns of the three systems related to energy technology
generation, dissemination and utilization.
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A Scale Devised to Measure Attitudes Towards Meat Consumption, Arvind Kumar & P. N. Kaul, 82-88.
A refined, highly reliable, and valid Thurstone-type scale is developed in the present
investigation. A total of 858 subjects were consulted at four different stages for
developing the scale. The subjects were mutually exclusive at each stage. A draft scale of
160 items was prepared and administered to a group of 425 subjects who were requested to
judge the degree of favourableness-unfavourableness of each item into 11 Thurstone
categories. The calculated scale and Q-values of the items varied from 1.357 to 10.071 and
0.663 to 4.336, respectively. The Q-values of 62 items were observed equal to or higher
than the mean Q-value and these were eliminated from the present investigation. The
criterion of irrelevance was also executed for the remaining 98 items. Thus, 54 more items
were eliminated from the scale. Finally, 44 items were selected for the construction of
two parallel forms to assess the reliability of the scale. The reliability was found to be
0.94, which is quite satisfactory. The present scale is supposed to possess a high degree
of content validity. The criterion validity coefficient (0.73) of the scale was also
observed to be highly significant.
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Relevance of Postgraduate Degree in Agricultural Communication: A Case Study,
Niraj Kumar & B. Kumar, 89-98.
The present case study was undertaken with the objective of studying different
components of the postgraduate curriculum in Agricultural Communication being offered by
G. B. Pant University of Agriculture and Technology, Pantnagar, India. Findings revealed
that the programme failed to create expected interest in potential graduates in spite of
the expert guidance from Indian and overseas experts in communication before the programme
was launched. The courses were theory loaded rather than skill oriented and students could
not get sufficient opportunity to practice. Level of media utilisation in teaching was
very poor. The supporting reading materials were hard to find. Although some of the
experiences and skills earned during the courses were widely acclaimed, matching job
opportunities for the passing graduates were found very meagre. There was overlapping in
the content of a few courses and some of the important components of the discipline were
left untouched. It was realised that besides incorporating some application oriented
courses and specialisation packages, a wide publicity and marketing of this postgraduate
programme was much on the need-agenda.
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