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Journal of Extension Systems
Article reprints (US $5/each) may be obtained by contacting the Academic Editor.

1987, Volume 3(2), December
O. S. Verma, Editorial
- Verma, O. S. & Bhaskar, V. V. Scientists Productivity:
Extension Work Assessment Systems Measure.
- Baxter, M. New Development in Agricultural Extension:
Privatization of Extension Services is as Good as Extension by Governments or Educational
Institutions.
- Roling, N. Paradigm of Glut: The New Context for Extension.
- Hawkins, H. S. Extension Education in Australia: Adjusting to
Production Surpluses and Financial Pressures.
- Mkandawire, R. M. Extension and Peasantry in Malawi:
Inroads on Master Farmer System to Block Systems ApproachA Search for Appropriate
Strategy.
- Richardson, J. G. & E. J. Boone. Technology Delivery:
American Farmers Think Extension Can Do the Job.
- Hogan, M., L. D. Lawrence, T. L. Bean & S. Gartin. U.S.
Senators Perceptions of CES: Extension Confines not only to Rural Residents but also Urban
and Subarban Dewellers.
- Madan, S., B. Singh & L. Grover. Gram Sevikas in India:
Burried Under the Load of Operational Area Coverage.
- Lowdermilk, M. K. Irrigation Water Management: Relative
Analysis of Irrigation Water Control Systems in Pakistan.
- Ingle, P. O., S. V. Supe & S. S. Agrawal. Contact Farmers
Under T & V System: Poor Role Performance and Medicare Adopters of Technology.
- Malaviya, S. A. & S. Rani. Rural Women Labour:
Differential Treatment by Landlord Elites.

There has always been a dispute as to what Extension Work comprises of Dr. O. S. Verma
and V.V. Bhaskar in their paper "Scientists ProductivityExtension Work
Assessment Systems Measure" have delineated 12 extension activities which constitute
a complete profile of extension work. These are: (1) Campaigns, (2) Method Demonstration,
(3) Result Demonstration, (4) Group Discussions, (5) Film Shows, (6) Cattle-shows and
Rallies, (7) Out-campus Trainings, (8) Institutional Trainings, (9} Radio-TV
Communication, (10) Guided Visits, (11) Farmers Fair, and (12) Advisory Letters. Authors
have devised a scale known as Extension Work Assessment Systems Measure by which
productivity of Extension Scientists can be worked out. This is done by reading the
Scientists performance through these 12 activities. Although the Measure developed by
Verma and Bhaskar is patently reliable, it still needs consideration of two sub-variables,
i.e., quality component of extension work done, and relative contribution of a Scientist
in accomplishing an activity which involves group action. Perhaps both these sub-variables
need further research.
The new developments in agricultural extension as reviewed by Mr. Michael Baxter are in
many ways not new. For quite long, both the farmers and the governments are being
benefited by the development components like communication systems, individual end group
contacts, and extension-research linkages. Privatization of extension services and women
as farmers are of course new dimensions where greater attention is called for. The central
place for causing concern to extension, however, is that there has been a tendency to
overlook the basic principles of effective agricultural extension systems. Saying that
extension takes place with farmers, most frequently in their fields, and it is there only
that the impact and effectiveness of extension operations can be determined, is easy to
overlook in the urgency and excitement of working in an important area. In agricultural
extension systems design and operation, one's premise should be that the most simple and
direct method of frequent and systematic contact between farmer and extension worker and
between extension technical specialist and agricultural researcher is the best, unless
otherwise proven. Mr. Baxter further argued that the most important development we can
pursue is to see that agricultural extension systems are constantly reviewed to ensure
that all their staff, functions, and components actively contribute to efficient
field-based farmer-responsive professional extension services.
The "Paradigm of Glut" as stipulated by Prof. Niels Roling in certain crop
productions as also in rural labour force is bound to be a world-wide phenomenon. The time
is, therefore, now ripe that the extension approach and agricultural research both should
be diversified in the context of Glut. Prof. Roling suggestion that agricultural research
has to be 'market and consumer-oriented' instead of being stereotyped in
'development-production-dissemination' system is one-step right directive to those who
allocate the resources. Extension system modelling with Five essential sequential elements
such as (1) Mobilization, (2) Organization, (3) Training, (4) Appropriate Opportunities,
and (5) NGOs as Intermediate Agencies, however, still needs empirical perfection. The
tripartite arrangement of Technical Agencies, Non-Government Organizations, and Small
groups of rural people for the management of the said Extension System seems to be a
feasible proposition. Let's try.
Dr. H. Stuart Hawkins' Extension Education in Australia has also made surplus
productions in food and fibres. This glut has resulted in decreased demand for Extension
training in Australia. In order to survive in this situation, Dr. Hawkins has suggested
that the tertiary educational programmes have to adjust their Extension Component to
changes into eight dimensions: (1) Increase farmers' productivity by decreasing costs, (V
Incorporate management training in under-graduate and post-graduate teaching, (3) Use the
group approach extensively, (4) Use electronic information technology, (5) Develop fee
charging or cost recovery systems for the services offered, (6) Pay attention to farmer's
welfare services, (7) Consider animal welfare ethics, and (8) Stimulate protection from
environmental damage. A good insight indeed.
Malawi is one of the developing countries where Extension has been of recent origin.
Before independence, Extension here remained simply an agency of enforcing agricultural
regulations. In fifties, Colonial Government introduced "Master Farmer Scheme"
according to which a selected group of farmers were advised to grow certain crops like
tobacco, coffee, tea, and groundouts. Majority of poor peasantry was alienated from the
main stream. This met with stiff opposition which subsequently took a shape of Nationalist
Movement for independence. On attaining independence in 1964, Extension began with
"Education and Persuasion" tactics. In eighties, this individualized system was
given up in preference to group method what is now popularly known as "Block Systems
Approach". This system involves a group of peasants who used to come at a given venue
where they are taught the use of new seed varieties and various associated farming
practices. Although in certain quarters the usefulness of this system is also reported to
be not only as redundant but also technically irrelevant, the findings of Dr. R.M.
Mkandawire's study show that Block systems approach has been very effective at least in
matters of technical informedness. Dr. Mkandawire, however, has argued that in Malawi the
socio economic conditions and peasants circumstances are so different that a single
systems approach is practically unsuitable to meet the needs of these different group of
farmers. Malawi is, therefore, in search of some appropriate strategy or strategies which
could best fit to various recommendation domains. This is perhaps an open invitation to
Extensionists to coin some empirical model system suitable to Malawi conditions.
Technology delivery state-of-the-art studied by Dr. Richardson under the guidance of
Dr. Boone has cleared the doubts as to whether American countries have the capacity to
meet the current and future technological informational needs of agricultural producers.
Findings of their study have shown that through experiences and association with North
Carolina Agricultural Extension Service the farmers have not only built up
moderrately-high perceptions of and favourable attitude towards the Agency but have also
reposed full confidence in Cooperative Extension System that works through countries. This
study has thus re-afffirmed the contention that Extension can do the job of technology
delivery to the utmost satisfaction of the clientele, even if the technology is highly
advance and complex. Similar study carried out by Prof. Layle D. Lawrence and his group at
West Virginia University has further strengthened this contention. They found that what to
speak of farmers even the U.S. Senators have perceived Cooperative Extension Service a
very useful and effective functional system in areas like Agriculture, Four-H Youth
development, and Home economics. Their study claims that Extension confines not only to
rural residents but also urban and suburban dwellers. Both these studies are, indeed,
eye-opener especially t o those who doubt the capabilities of Extension.
For quite long, we have been neglecting the welfare of women. This is all the more a
reality when we talk of rural-folk. In early fifties, India took a special note of this
lacuna and with a view to look-after the welfare of rural women a functional cadre known
as "Gram Sevika" was introduced. The study carried out by Madan Singh, and
Grover reported in their article that these gram sevikas are now being subjected to cover
5 to 7 villages each with an average of 1167 families. This much load is weighed too heavy
and hence is causing unsatisfactory state of affairs in their working systems. Ideally, it
is felt that the operational area should be confined to "One-village One-sevika"
concept.
Dr. Max K. Lowdermilk in his paper "Irrigation Water Management" has reported
that the benefits of Private Tubewells (PTW) irrigation system in terms of production and
income are quite obvious. However, the extra-legal behaviour of farmers and officials in a
particular institutional context subverting a public gravity system which does not perform
well is seldom adequately documented in field studies. Dr. Lowdermilk has further argued
that the physical aspects of canal design, the design of control structures, and the
interface of institutional and social factors related to system management including
conjunctive use are critical for efficient public canal system performance. A requisite
for any system is a management operational plan which provides incentives and
disincentives for both farmers and authorities to maintain the discipline required.
Wherever and whenever the physical and management components are not integrated and
working well, water users and staff will surely find extra-legal means to subvert the
system. More field research is needed on these complex interfaces between physical and
institutionalfactors related to control and lack of control on water. Some of the veiled
problem areas of extra legal activities which have been kept hidden from the general
public, planners, donor agencies, and irrigation specialists need to be properly analysed.
The continual benign neglect of these sensitive and sticky problems result more in greater
benefits foregone to society than previous thought. Such neglect places a heavy burden on
marginal and weak farmers and overtime a loss of faith and respect in government. Few
researchers have examined how this indirectly increases rural poverty and widens rural
disparities. Such benign neglect just as the postponement of conjunctive use planning will
over-time result in high financial, political, and social costs (World Bank, 1983).
Researchers, planners, designers, and donor agencies should no longer continue their
polite diplomatic approach to such issues. To do so is both an insult to host countries
and a path likely to lead growing economic dualism. This sensitive area of irrigation
development operates as both a consequence and a cause of poor physical and institutional
system performance. Corruption in irrigation is simply the use of public irrigation
systems for the private gains of individuals and groups. It is widespread in many
countries and always a most sensitive and complex phenomenon to analyse from which many
shy away. But like other aspects of irrigation systems, it results from complex
interactions of physical, political, historical, legal, economic, social, and human
behavioural factors which can be studied if there is the will and courage to do so.
Virtually, in every T&V System study, the faults are pointed at the Contact Farmers
and the Contact Agents. The T&V System as such is reported to be okay. It means it is
the human element which is defective. In their study, Ingle et al., have confirmed this
hypothesis. They found that 46 per cent of contact farmers did not know what are the roles
of contact farmers they are expected to perform, 25 per cent of them were not even aware
that they are contact farmers, and 25 per cent of them did not know who is their Village
Extension Worker. Only 21.70 per cent of them could be labelled as contact farmers in
right sense of the term. Who is to be blamed for this dismal pictureAgent or Farmer
! Perhaps, an empirical study can only find the correct answer.
If the findings of a study by Ms. Sunita et al., are any indication, then our policy
administrators have to re-shape the rural family planning and adult education programmes
and modify the landless labourers wages systems. It is purely a basis of demand and
supply. The demand of rural labourers is by the landlords and landlords prefer to employ
women labourers who are in their thirties, illiterates, and who live in nuclear families
having not more than six members, and low caste age-old traditional labourers whose
fore-fathers have been labourers for generations. Migrated labourers are an alienated lot.
In the light of these gamuts, therefore, agricultural policy needs to be over-hauled.
Back to Top

Verma, O. S. & Bhaskar, V. V. Scientists Productivity:
Extension Work Assessment Systems Measure, 9-14.
Extension work refers to extension activities, 12 in number delineated in this study.
These are: (1) Campaign, (2) Method Demonstration, (3) Result Demonstration, (4) Group
Discussion, (5) Film Show, (6) Rally, (7) Out-campus Training, (8) Institutional Training,
(9) Radio-TV Communication, (10) Guided Visits, (11) Farmers Fair, and (12) Advisory
Letter. Productivity of Scientists through these activities is the sum total of Extension
factor (Ef) value multiplied by Frequency of the respective activity and divided by
Maximum Input Marks (MIM) allotted to that activity. Extension factor is a constant and is
derived by dividing the MIM of a particular activity by the Norm fixed for that activity.
Maximum Input Marks is the unitary figure fixed for each activity. Extension Norm (EN) is
the standard amount of work a scientist is expected to do through these 12 extension
activities within a given period of time. Extension Productivity measure thus developed
with the help of these three parameters (Ef, MIM, and EN) is an ideal Extension model
system and not any universal rule.
Back to Top

Baxter, M. New Development in Agricultural Extension:
Privatization of Extension Services is as Good as Extension by Governments or Educational
Institutions, 15-24.
The World Bank is currently funding some 102 extension projects in 50 countries with a,
financial commitments of about 2.4 billion dollars. The nature of the Bank's involvement
has been into five "new" dimensions. (1) Communication systems and technology,
(2) Privatization of extension services, (3) Group and individual contacts, (4) Extension
research linkages, and (5) Extension serves women as farmers. This paper concludes by
putting these new developments in perspective of current priorities in the overall
development of professional and farmer-responsive agricultural extension systems in
developing countries.
Back to Top

Roling, N. Paradigm of Glut: The New Context for Extension,
25-35.
As a result of technology- propelled development mechanism, the two new situations have
cropped up: (1) surplus productions in certain crops, and (2) resource-rich farmers
domination in agriculture. Production surpluses are practically everywhere and therefore
export is unthinkable. The "glut" is imminent. Similarly, resource-rich farmers
are not only generating a windfall of profits but also manipulating the prices and grabing
the larger share in the limited markets. Those whose farms are too small are unwilling to
utilize new technology with their scarce resources and therefore they can not compete with
resource-rich farmers to produce more at the going prices or produce the same at lower
costs. In this process, they are virtually forced out of agriculture. Alternative
employment for these 280 million people over the globe is out of question. Migration to
cities is not desirable as it will add more problems than a solution. The luxury of
"glut" is inevitable. In order to offset the effect of "glut"
situations, diversification in agricultural production systems appears to be the only
answer. This apparently calls for the revised roles of research and new context for
extension. The approach for agricultural research has to be 'market and consumer oriented'
rather than targeting at 'development, production, and dissemination' system. Likewise,
extension offerings have to be 'customer-oriented' not targeting through the traditional
system like applied research to SMS to extension worker to farmer. In the context of
"glut", the Non-Government Organisations need to manage a new system of
Mobilisation, Organisation, and Training rural posts into effective networks and thus
providing them Appropriate Opportunities to cooperate in achieving common goals.
Back to Top

Hawkins, H. S. Extension Education in Australia:
Adjusting to Production Surpluses and Financial Pressures, 36-41.
Three main strands of Extension Education exist in Australia: (1) Under-Graduate
Courses, (2) Post-Graduate Degree and Diploma, and (3) In-service Staff Training. Whereas
degrees and diplomas are offered by several Universities and Colleges, inservice training
has been the responsibility of State Extension organisations. Recently, enrollments in all
the three have declined mainly because for decades we have been deploying our resources to
increase quantity and quality of food and fibres which has now resulted in over-production
in some industries. In this situation, if Extension is to survive, the tertiary
educational programmes have to adjust their Extension component to the new developments.
In the light of these developments, some thought-provoking ideas for Extension are
presented in this article.
Back to Top

Mkandawire, R. M. Extension and Peasantry in Malawi:
Inroads on Master Farmer System to Block Systems ApproachA Search for Appropriate
Strategy, 42-47.
Before 1964 when Malawi attained independence, Extension had been merely a law
enforcing agency in agriculture. In post-independence era, Extension began with
"Education and Persuasion" tactics. This philosophy gradually got eroded as most
of the research-extension-utilization systems focus has been confined to export-oriented
cash crops like cotton, groundnuts, and tobacco mostly grown by Master farmers. The
poor-subsistent farmers who used to grow food crops were alienated from the main stream.
Then came Block Systems approach in eighties wherein a group of cross-sections of farmers
used to assemble at a particular place for obtaining informations on the use of new seed
varieties and cultural practices associated with. Although the usefulness of subject
matter disseminated through this system is also reported, in stray cases, not only as
redundant but also technically irrelevant to many farmers, our empirical data show that
Block Systems approach, by and large, has been very effective in so far as technical
informedness is concerned. This connotation, however, could not be accepted in view of the
fact that in Malawi the socio-economic differential is so vast and peasants circumstances
are so different that Block systems approach is unsuitable to meet the needs of these
groups. We are, therefore, on the look out of some appropriate strategy which could best
suit to various recommendation domains.
Back to Top

Richardson, J. G. & E. J. Boone. Technology
Delivery: American Farmers Think Extension Can Do the Job, 48-52.
Technology delivery is a State-of-the-art. More the capacity to possess it greater are
the chances of success. In recent time, doubts are raised whether American Counties
through which Cooperative Extension System operates do adequately possess this art. Yes,
if farmers-beneficiaries perception is any indication, almost 65 per cent of them have
expressed that North Carolina Agricultural Extension Service (NCAES) has moderately high
capacity to deliver the technological informational needs. Farmers' very favourable
attitude towards NCAES further confirms this hypothesis. This phenomenon, however, is true
only in case of major type of farm enterprises like dairy, poultry, hogs, forestry,
horticulture, tobacco, and peanuts. American farmers have also reposed full confidence in
counties with a view to see that the Agency can efficiently deliver state-of-the-art
technological information in future too, even if technology becomes highly complex and
advance.
Back to Top

Hogan, M., L. D. Lawrence, T. L. Bean & S. Gartin. U.S.
Senators Perceptions of CES: Extension Confines not only to Rural Residents but also Urban
and Subarban Dewellers, 53-57.
Budget cuts and drastic reductions in allocation of resources for extension programming
have somehow given a feeling that Extension is in a state of turmoil standing on the
crossroads. This is perhaps an academic jargon and not the reality. Findings of this study
show that what to speak of farmers even the Senators have expressed a very high regard for
the usefulness and effectiveness of Cooperative Extension Service (CES) in the United
States. They have strongly supported the programs in areas of Agriculture, Four-H youth
development, and Home economics. Extension's foot hold in rural America is found to be
committal not only to traditional farms and rural audiences but also to urban and suburban
dwellers. These perceptions prove that Extension is undoubtedly a vital component in
integrated systems of development mechanism.
Back to Top

Madan, S., B. Singh & L. Grover. Gram Sevikas in India:
Burried Under the Load of Operational Area Coverage, 58-60.
Village she-workers so-called Gram Sevikas is a functional cadre introduced in India
(1953-54) with a view to look after the welfare of rural women. This paper focuses
attention to the study of these gram sevikas. On analysing 21 cases, a blanket finding is
drawn that heavy operational load on these functionaries is resulting in unsatisfactory
state of affairs in their working systems. They are found to cover 7 villages and pay
attention to the problems of 1167 families. This much load is weighed too heavy and
virtually impossible to bear. In order to enhance their job satisfaction, therefore, it is
felt that beside confining to "One-village One-sevika" concept, they should also
be provided with residential cum-office accommodation, increased salary, incentives,
promotions, refresher courses, and avoid frequent transfers. This necessitates Development
Department to adopt suitable OD techniques.
Back to Top

Lowdermilk, M. K. Irrigation Water Management:
Relative Analysis of Irrigation Water Control Systems in Pakistan, 61-72.
In Pakistan as also in India, four irrigation water control systems are more prominent:
(1) Canal, (2) Public Tubewells, (3) Hire-purchase Private Tubewells, and (4) Private
Tubewell Owners. Canal and public tubewell systems seldom provide adequate water control
needed by farmers. Private tubewell systems are undoubtedly much superior to public
irrigation systems in terms of generating crop yields per hectare and -net income per unit
of land. Private groundwater development without rational conjunctive use and mechanisms
to assure equity especially within traditional agrarian structures, however, can create
both physical problems and economic dualism. Where gravity irrigation projects perform
poorly, farmers and staff tend to subvert the system for their own private gains. Defacto
water trading in public irrigation systems is wide-spread mostly master-minded by the
local elites with whom vest rural powers which impact elections, The technical inputs for
improved water management are relatively simple. A large problem is how to formulate
practical programs on a larger basis which can combine the technical, social, and legal
factors needed for improved irrigation water management.
Back to Top

Ingle, P. O., S. V. Supe & S. S. Agrawal. Contact
Farmers Under T & V System: Poor Role Performance and Medicare Adopters of Technology,
73-76.
Quite often, we talk that T&V System is not getting momentum, This is mainly
because the Contact Farmers are not performing their roles they are expected of. It is
true in this study also. In Buldana district of Maharashtra State, only 21.70 per cent of
contact farmers can be labelled as contact farmers in the right sense of the term who
played their roles properly as expected. Their level of technology adoption has also been
mediocre. Hardly 50 per cent of them could utilize the village extension worker for
information retrieval. Their participation in social activities has been extremely poor.
There is, however, a considerable scope for improvement in their performance if extension
machinery gears up their role performance they are expected of.
Back to Top

Malaviya, S. A. & S. Rani. Rural Women Labour:
Differential Treatment by Landlord Elites, 77-80.
Who says that young age, better education, upper-caste, large families in joint family
system, and migrated characters of humanity are more conducive to higher productivity and
hence, they are more in demand in competitive market. This connotation is completely wrong
so far as the rural women labourers are concerned. The data of this study show that the
demand is for middle-aged who are in their thirties, illiterate, low caste, small family,
and age-old traditional women labourers. The majority of rural landlords on whose farms
these women labourers are employed prefer these traits. Their presumption is that
middle-aged, illiterate, and low caste traditional labourers whose force-fathers have been
landless labourers for generations are more productive. This presumption turns up to be
true in this study: An intelligent hint to family planners, adult educators, agricultural
policy makers, and feudalistic system administrators.
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